Use an image that evokes your subject.

 

Use an image that evokes your subject.

Words have specific connotations, or associations we give them beyond their specific meaning. Images can have connotations too, especially in the style they’re drawn. Thinking about such connotations can help you create a more effective logo. Data Berry's logo is a great illustration of this: This minimalist image is designed to evoke both organic and tech-related concepts simultaneously.