Create a GIF version of your logo.
Create a GIF version of your logo.
Animation almost always attracts attention more quickly than a static image. Using a GIF version of your logo works well, but only if you use enough motion to draw eyes but not too much as to be distracting. Rain Wine is a great example. The GIF includes a simple rain animation that creates the image of a wine bottle, which is not only creative but subconsciously appeals to the viewer's thirst.
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